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The cost of convenience

September 20, 2007

in baking, food, pies and tarts, recipes, tips and tools

I’ve never paid much attention to the price of those pre-fab pie crusts because I don’t use them — I don’t think they’re good, but that’s not the focus here – but the price jumped out at me last night from an in-your-face sale display: $2.49, which is $1 less than the store’s regular price. That’s for two crusts. I just couldn’t believe it, not for flour, water, salt and vegetable shortening. And chemicals, but that’s not the focus here either.

So I scooted back to the baking aisle to check some prices for a comparison, based on the double crust Classic Crisco Pie Crust recipe, and this will actually be on the high side because I’m using the Crisco price on the popular 3-stick pack, not the more economical canister. Also, Gold Medal flour was on sale and even though another store had it for only 99 cents, I’m keeping this a same-store comparison. Ready to shop?

Let’s put in our cart:

  • 5 pounds Gold Medal flour – $1.99
    1 3-stick pack of Crisco – $3.29
    1 container of table salt – 50 cents

Cost of making the double crust, and I’m guessing at the cost of water; rather than call it free I acknowledge there are water and sewer charges in most places:

  • 2 cups of flour (4.4 ounces each) – 22 cents
    3/4 stick of Crisco – 82 cents
    1 teaspoon salt – 1 cent
    5 tablespoons water – 5 cents

For a grand total of $1.10.

Now maybe you’re saying, “But wait, ella, time is money too!” And you’re right. Let’s say the time it takes to roll two crusts equals the waiting time for pre-fabs to become warm enough to use. It takes 5 minutes — tops — to measure and make the crusts in a processor. The savings of $1.39 (still based on the sale price for the pre-fabs and 5 minutes x 12) works out to $16.68 per hour. If pre-fabs are not on sale and I’m using flour from the sale, it would be $28.68.

If I ever paid myself 28 bucks an hour to avoid putting four ingredients into a bowl, pressing a button and getting a superior product, I’d be certifiable.

Update: Was in that store again 10/2. Their regular cost of a pack of crusts is now up to $3.69!

Related: Pie Crust, Crisco and Trans Fat

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{ 4 comments… read them below or add one }

1 sage September 20, 2007 at 5:00 pm

You forgot the cost of washing up and doing the dishes! ;)

Just teasing.

I’m guilty. I’m blushing. There’s ready to use pie crusts in my freezer right now. I’m intimidated by pie crust! Reading your post makes that seem sooooo silly. :)

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2 ellaella September 20, 2007 at 8:48 pm

Awwwww…don’t blush. Lots of people are intimidated by pie crust. If you haven’t already, follow the trans fat link above; there’s a foolproof recipe there. I’ve used it with a lot of novices with success.

I knew there was a real name for those pre-fabs! Thanks!

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3 telmcg September 21, 2007 at 8:05 am

I think you’re onto a larger issue: the laziness of the American people and the willingless to pay whatever necessary, when they can afford it, to get instant gratification.

I, like a lot of folk, have a family to scoot around town, but I always make it a point to make sure I make fresh, homemade meals, even though I might not get home until 7 pm or later.

Great blog.

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4 ellaella September 21, 2007 at 6:38 pm

Thanks for the kind words and I agree, we do have an “instant” mindset; we seem to forget that a destination includes a journey, one which is often pleasurable.

I really started thinking about this convenience issue a couple years ago when I first saw those small $4 blocks of Kraft cheese that are sliced Triscuit-size. And I stopped in my tracks and wondered just how lazy are we? I don’t recall working up a sweat slicing cheese for crackers.

I’m glad you cook. Nutrition aside, your kids will never think it’s odd to see food that doesn’t come from a can or a box and might even do some cooking too. And I’m very glad you found my blog.

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