It’s not enough that millions of American freezers are stocked with tubs of that chemical cocktail called Cool Whip. Now, Kraft is about to introduce a less taxing variety at next week’s Food Marketing Institute show in Las Vegas.
As Emily Bryson York wrote in Ad Age, Kraft is only responding to its consumers:
Consumers didn’t want to have to take that trying trip to the freezer every time they wanted a dollop, so they’d either skip the topping or went with a canned brand. Kraft’s solution: a Cool Whip aerosol, so consumers can reach into the fridge and easily squeeze out a topper for their cookie, brownie or piece of fruit.
Better still, the aerosol version will be in the dairy case so nobody has to make an arduous trek to the freezer aisle.
Whew! Thanks, Kraft!
This latest lazy bones product follows the Oscar Meyer hot dogs sold already in the bun; Oscar Meyer is a brand of….you guessed it, Kraft.
A tip of the hat to Gawker for noticing this abomination first.
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I don’t even WANT to know what they will come up with next! It has already gone so far beyond reasonability for me. Hot dogs that come already in the bun? Double EWWW! (One ewww for hot dogs and the other for the disgusting combo!)
Happy Monday!
Every time I think nothing more will surprise me I’m proven wrong!
Happy Monday to you too!
I’m all for convenience now and then, but only if the product is half way decent. Cool Whip is not even real cream! I’m giving away some prize packages with bakeware, a cookbook and coupons for Redd-wip on Glam Dish. It’s made from real cream and is the next best thing to whipping some up yourself.
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It’s the most gawd awful stuff. I never touch it.
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Thank gosh I don’t have to reach all the way into the freezer to be able to ladle frothy plastic upon my cupcake. I would get halfway there, and just give up, in despair.
{Makes picket sign: “go real food!”}
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@Amy – No, it’s a lab creation all the way, as my post from last year, that I linked to in the phrase “chemical cocktail” makes clear in a pretty graphic way. I’d wondered what in that product gave it its greasy mouthfeel and now I know.
@timethief – I knew we were kindred souls the day last year that I discovered our mutual disdain for this stuff.
Good to see you!
@Muse – HA HA! I’ve been wondering too about the exertion to open the freezer door when it’s part of the fridge but decided some things are best left a mystery!
{Makes companion picket sign: “down with faux food!”}
Whew, just in time…would hate to have burned a few more calories walking to the freezer!
LOL! Yep, you want to take it easy and not strain yourself….
(Thanks for visiting my other blog last night.)
Don’t like canned Cool Whip but the Fat Free is tolerable only because it has lower calories but real whip cream is best!
I totally agree the real thing is the way to go, Debra. I love the Reddi Wip commercial in which the waitress takes an order for pie then holds up Reddi Wip and a tub of *cough* non-dairy topping and asks, “Cream … or oil?”