I’m still incredulous.
I saw this about a week ago and have been shaking my head ever since. A 6-quart KitchenAid stand mixer for $899. What’s special about it? The finish. You have your choice of a copper or nickel alloy.
To me, this is not a tool for a serious baker. It’s a prop to be positioned in a luxe kitchen for oohs and aahs. A serious baker could spend only $61 more for a 10-quart built-like-a-tank Hobart, open a cake-making business and bequeath the mixer for generations.
Hobart, by the way, sold off KitchenAid to Whirlpool several years ago. My little workhorse 4.5-quart KA, made by Hobart, has never given me a moment’s trouble. My 6-quart, a Whirlpool creation, needed three warranty replacements. Finally, I asked the customer service rep (and CS remains top notch) to have someone cherry-pick one for me so we could stop monopolizing UPS.
This $900 mixer reminds me of used books sold by the yard in Manhattan to arrivistes who need to fill the shelves in their newly-purchased pre-war co-ops but never read a single one. They look good, though.
So if you need a beautiful kitchen prop, this is available exclusively at Williams-Sonoma. Unfortunately, gift wrapping’s not available for this, but if you can buy a $900 mixer you can afford gift wrap. And someone to do the wrapping.
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This would be a good buy for a concrete mixer. If it works for that, I could use it for the new curbing business I might start, if I could find a good concrete mixer for less than $900.
Otherwise…I have one of those hand mixers with a crank, you know, no electricity, just arm power; and I have a blender! Smoothies! Yum!
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I have one of those rotary beaters. It’s a prop!