In any case, I’m really not surprised your big market hasn’t heard of it. There are so many products that seem to be dependent on distributors and, as I learned first hand, not everyone is aware what their competition has. My feeling, and I have no facts to back this up — it’s just an opinion — is that the fish industry looked around for another mild fish when the economy hit the skids that could be sold for less than tilapia so there would be a budget fish, so to speak.

I do try to limit fish to 2x per week because of mercury but don’t always succeed. Then again, some weeks I don’t eat any so I guess it balances out in the long run.

I’ve never seen live tilapia! Do you buy it that way? This is the time of year here when lobsters are cheap and often the sign on the tank says “Alive and kickin’!” as if their claws aren’t banded.